Online business listing is a key part of a marketing strategy for local businesses. It involves claiming and optimizing online business profiles on platforms like Google, Yelp, and Bing.
It also includes reputation management by monitoring and responding to reviews on Google and Facebook. It also involves ensuring that the core business details are consistent across all listings.
Google My Business
Google My Business, previously known as Google+ and Google Local, is an essential tool for businesses to use to get their business found online. It is also one of the most powerful tools for organic marketing. If you have an updated Business Profile, it can help you convert potential customers into real ones.
To update your Google My Business listing, log in to your account and click on “Edit.” Then, select the option that suits your need. For example, you can add a new business description to provide value-add information about your company. You can also list upcoming events and offers to promote your products. Make sure you include your local phone number to signal to searchers that you are a local business. You can also ask for reviews from your clients to boost your search ranking.
Yelp is a one-stop local platform for consumers to discover, connect and transact with businesses. It provides trusted business information, photos and reviews.
It’s important for small businesses to get their listings on Yelp because it helps them appear in local search results. They can also add their Service Area to their listing, which enables potential customers to see if they offer services in their area.
Like Google, Yelp allows users to review businesses. They can give the company a star rating and write a detailed description of their experience. In addition, they can share pictures and video. If a business has poor service, they will likely receive a bad review. However, if they fix the problem and encourage reviews, they can improve their online reputation.
Bing Business Listings
Bing Business Listings is a free service that allows you to add your business details to a search engine. You can manually create a new listing or claim an existing one.
When creating a business listing, be sure to include a comprehensive description of your products or services as well as contact information and business hours. You can also add photos, menus and online ordering options if applicable.
To improve your rankings, you should verify your listing. This can be done via a postcard, phone call or the Bing app. Bing places a high value on consistency, so make sure your listing is consistent with other citations and business websites. Also, be sure to update your photos regularly. People are drawn to businesses with quality photos, which can help them decide whether or not to visit.
Facebook Business Page
A Facebook business page lets you share your company’s address, hours of operation and contact information on the world’s largest social network. It also gives you access to Facebook Shops and Facebook advertising tools that can help you connect with potential customers.
Once you’ve set up your Facebook Business Page, be sure to add a recognizable profile picture and a cover photo that conveys your brand’s mission or theme. You can also use the Facebook Insights tool to analyze your audience’s engagement with the content you post on your Page.
If you manage multiple Facebook pages, you can use Hootsuite to create and schedule posts, monitor online conversations, measure performance and more—all from one dashboard. Start your free trial today.